Nobody taught us this part either. Here is the whole routine: three steps, two minutes, no guessing.
Morning and night, and after you sweat. That's it.
Lukewarm water, a gentle cleanser, your fingertips. Don't scrub. Rinse.
Press a clean, soft towel to your face. Don't rub. And not the towel your body just used.
A little moisturiser, right away, while your skin is still slightly damp. In the morning, use one with SPF 30 or higher.
Every step comes from the American Academy of Dermatology: face washing, moisturising damp skin, choosing sunscreen.
We're not dermatologists. We read them so you don't have to.
Two questions, then your routine card with the exact products. Your answers never leave your phone.
Examples, not ads: we earn nothing from them. Names differ a little by country, and any gentle, fragrance-free equivalent works. You'll find them at pharmacies, Amazon, Walmart and eBay.
Step two is where most guys go wrong. Here's why.
In a UK survey by Showers to You, 5% of men said they wash their bath towel once a year (1% of women said the same). Source.
That towel shouldn't touch a face you just cleaned. So we're designing the fix: three face towels, numbered I, II and III, meant to dry between uses. Your routine card and 28 days of check-ins come with them.
Batch 001 will be 100 kits at a planned €49. There's nothing to pay now: join the waitlist and we'll email you first.
We'll email you before Batch 001 opens to anyone else. Until then, keep your routine card where you'll see it.